THE UPDATED EDITION IS HERE
You Are Leaving Money On The Table Every Single Day.
Seven ways it happens in private practice, and exactly how to fix them.
You see the patients. You do the work. You are excellent at what you do.
And every day, money that you already earned walks out the door. Uncollected. Undercoded. Unfilled. Unreworked.
It is not your fault. Nobody taught us the business of medicine. This book does.
Get your copy. Then get copies for the people around you, because the front desk, the biller, and the MA are the ones touching that money before you ever do.
FEATURED ON
WHY THIS BOOK EXISTS
Only 30% Of Private Practices Are Still Owned By Physicians.
Not too long ago, that number was 46%.
In 2021 alone, 11,000 practices either closed their doors or sold to private equity. For the first time in history, more private practices are owned by hospitals and private equity firms than by physicians.
Here is the part that keeps me up at night. Most of those practices could have thrived. The owners were excellent physicians. They were just never taught how to run the business.
Read that again.
That is what this book fixes.
WHAT IS INSIDE
Everything You Need To Go Find Your Money.
7 Mindset Shifts.
Before we touch a single number, we fix how you think about business, money, profit, and your own authority in your practice. Strategy without mindset is a Ferrari with flat tires.
7 Mistakes That Are Costing You.
The seven specific ways private practice owners leave money on the table every day. Where it happens, why it happens, and exactly what to do about each one.
Physicians Who Fixed It.
Real doctors in real practices. The ones who hit a revenue ceiling and broke it. The ones who were told private practice was dying and built anyway. You will see yourself in at least one of them.
Meet Dr. Ebony.
A solo pediatrician whose practice looks completely fine from the outside. We run her numbers together, loss by loss. Six of the seven add up to $602,600 a year.
The Hidden Revenue Calculator.
This is the one. Answer a few questions: what a visit is worth, what a typical copay is, how many patients you see in a day. In a few minutes, you get your number, broken down category by category, so you know which of the seven is costing you the most and exactly where to aim first.
You stop guessing. You start knowing.
WHY BULK
The Front Desk Touches The Money Before You Ever Do.
You can read this book alone and change your practice. Hand it to your whole team and you change it faster.
Think about who actually touches a dollar in your practice.
The front desk collects the copay, or does not. The biller reworks the denial, or does not. The MA books the next appointment before the patient walks out, or does not. The scheduler fills the empty slot, or lets it sit there bleeding.
Your team cannot read your mind. They will not make the connection between their work and the bottom line unless somebody shows them.
This book shows them.
Put it in the hands of:
- Your front desk and billing team
- Your MAs, NPs, and PAs
- Your office manager
- The physicians on your team
- The doctor down the block who is thinking about closing
- Your study group, your residency friends, your group cha
Hand it out at:
- Conferences you attend, speak at, host, or sponsor
- Medical society and association meetings
- Residency and fellowship programs
- New hire welcome kits and onboarding
- Referral partner visits
- Any room full of physicians who need to hear that private practice is not dead
Ten for your practice. Fifty for your study group. Two hundred for your next conference. One for the doctor down the hall.
We will help you figure out the right number.
WHAT PHYSICIANS ARE SAYING
They Read it. They They Went And Did The Work.
ABOUT DR. UNA
ABOUT THE AUTHOR
Dr. Nneka Unachukwu
Physician. Best-Selling Author. Founder of EntreMD.
Dr. Nneka Unachukwu is a board-certified pediatrician, a homeschooling mom of four, and the founder of the EntreMD Business School.
She started her private practice in 2010 with no business training and no roadmap. She answered her own phones, checked in her own patients, and worked up her own visits. She was the front desk, the medical assistant, and the doctor, all at once. She figured it out. She built the practice to seven figures, then built it to function without her.
She founded EntreMD because she knows what it costs to figure this out alone, and she knows it does not have to be that way. EntreMD has been named to the Inc. 5000 list of America's fastest-growing private companies three years running.
She hosts The EntreMD Podcast, contributes to Forbes as a member of the Forbes Business Council, has written five best-selling books, and is the CEO of two seven-figure companies. More than 800 physicians have trained with her, and seven figures is no longer a ceiling for them. It is the floor.
Her mission is to help 100,000 physicians build profitable businesses so they can live life and practice medicine on their own terms.
THE MISSION
10,000 Physicians.
That is the goal. Get this book into the hands of 10,000 physicians.
Not so they can read it. So they can use it. So the doctor who was going to close in March stays open. So the practice owner who has been quietly bleeding $200,000 a year finds it and stops it.
Every practice that stays independent is a win for physicians and a win for patients.
Nobody is coming to save private practice. We are going to do it ourselves.
ORDER IN BULK
[PLACEHOLDER. Questions drafted and sent for Dr. Una's answers. Copy to follow.]
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
ORDER IN BULK
Help the physicians in your life build their dream business, dream life.
Tell us how many copies you need and where they are going. Our team will take it from there.
Always rooting for you.