Today it's 46.7%

That's not a statistic. That's thousands of doctors who opened their doors with a dream, poured everything they had into it, and eventually ran out of road. Reimbursements got cut. The cost of delivering care went up. Good people got harder to hire and harder to keep. Somebody made an offer, and it started to feel like the only sane thing left to do.

This is one of the hardest seasons in history to own a private practice. I'm not going to pretend otherwise. I've owned one for 16 years. I know exactly what it costs.

And you're still here.

Still opening the doors. Still making payroll. Still taking care of your patients like they're your own family — because to you, they are.

That is not ordinary. That is a unicorn.

And on August 13, we are going to celebrate you like the unicorn you are.

The Five Things

For seven years, I have studied physicians in private practice up close.

Not from a distance. Not from a survey. Up close—hundreds of them, inside my programs, inside their P&Ls, inside their schedules, inside the rooms where they make the hard calls.

And here is what I found: the doctors who are winning in 2026 are not winning by accident. They are not lucky. They are not in a better market or a better specialty or a better payer mix.

They have five things in common.

Five. Every single time. I see them in the seven-figure practices and I see them showing up in the practices that are about to become seven-figure practices.

On August 13, I'm giving you all five.

Not a preview. Not a teaser. Not "the first two, and the rest is behind a paywall." All five, in one night, with the details you need to actually go and do them.

Bring a notepad. You're going to want it.

Spotlight stories from doctors who are thriving.

Real physicians. Real practices. Real numbers. Doctors who were exactly where you are and did something different — and will tell you exactly what it was.

Giveaways and prizes, live.

We're not doing this by email afterward. You have to be in the room.

Which is the whole point: come live. This is not a night to catch the replay.

Who Is This For?

Who Should Be in This Room

Private practice isn't one journey. It's four. And there's a version of you in every one of them.

You just opened—and the schedule isn't full yet. 
You did the hard part. You hung the shingle. Now you need patients walking through the door consistently, and nobody in medical school taught you how to make that happen.

Your schedule is full—and you're the bottleneck. 
You solved demand. Congratulations. Now you're drowning in it. You're charting at 10 pm, you're the only one who can do anything, and the practice you built to give you freedom is quietly eating your life. You need a team that actually takes work off your plate.

You're thriving—and you want to know how far this can go. 
The practice works. The numbers are good. And you're sitting there wondering whether you're playing at the ceiling of what's possible or the floor of it. You want the hyper-growth playbook.

You've built the machine—and now you're thinking about the exit. 
It runs without you. It's valuable. And you want to know how to position it, protect it, and eventually hand it off or sell it on your terms—not somebody else's.

Four different doctors. Four different problems.

Same five things.

That's what I found. The physicians winning at every one of these stages are running the same five plays—they're just running them at different altitudes. Which is exactly why this night works whether you opened last month or fifteen years ago.

And all four of them have one thing in common: they've heard every reason why private practice can't be done anymore, and they've decided, quietly and stubbornly, that they are not going to lie down and take it.

If that's you, you belong in this room.

Copy this and send it:

August 13 is National Private Practice Physicians Day. Dr. Una is going live at 7 pm ET to celebrate private practice physicians and teach the 5 things doctors who are winning in private practice right now have in common. I registered—you should come too. 

www.EntreMD.com/NPPPD

#NPPPD

Post it in your specialty group. Drop it in your alumni thread. Text it to one person.

This is a movement. Movements need numbers.

P.S. Before you close this tab, send it to one doctor. Just one. Somewhere out there is a physician who thinks she's the only one struggling and that there's no way out. There is a way out. She just needs somebody to show her the door. Be that somebody.